Wally Milk Quick Start Guide Sales Enablement Materials
La Marzocco released a revolutionary automatic milk steaming tool to help busy cafes augment barista capacity and give staff an extra set of hands. The Quick Start Guide was developed to give customers an easy reference point to learn how to use Wally Milk and incorporate it into their workflow.
My role in creating the Guide was as a content translator between our technical team and graphic design. I took the notes and details provided by our technical experts and organized them into a coherent user flow, wireframed page layouts, and drafted conversational copy that would bring our users along through the process.
I worked back and forth with our designer – who added some brilliant graphics – to align on the most effective way to communicate our message, then tested the booklet with unfamiliar users. We received and incorporated feedback and ended up with a booklet that makes the onboarding process with the product much easier.
The result is a physical booklet we ship with Wally Milk that clarifies the initial setup process and helps café owners and coffee program directors more easily train their staff. This has reduced the need for field technicians to make repeat visits to new accounts to do this training in person and improved uptake of the equipment.